The world-famous Counting Sheep have a problem. Serta.

The campaign is based on the simple premise that a Serta mattress is so comfortable, that people don't need to count sheep to fall asleep anymore. As you can imagine, the Counting Sheep aren't too happy about it. This award-winning campaign has earned Serta the highest brand awareness in the mattress category. Advertising Age put Serta on the Marketer A-List for outstanding brand marketing and creativity. The "furious flock" has even landed a place on the Madison Avenue Walk of Fame. Aardman Animation (creators of Wallace and Gromit) have been animating the amazing flock from the very beginning.

These guys are so big, they worked with POTUS himself!