Holy Halibut!

Every year thousands of sports fishermen flood Alaska and we needed to let them know that The UPS Store can ship fish to the mainland fresh and fast! We created banner ads for sites catering to fishermen and plenty of imapctful posters. Holy halibut, this was a fun little project!

Each year during March Madness, The UPS Store runs its biggest promotion. Since they cater to small businesses, we themed our starting five around five business building services. Mailboxes, Flyers, Discount Cards, Business Cards and House Accounts.

The models for the players had to be believable, so we put an audition call out to real ballers in the famous Joe Dumars Field House in Detroit.