For over 20 years, Fresh Start has held an annual gala, but due to COVID-19 the board made the difficult decision not to gather in person for their 25th. We were charged with developing a campaign that would encourage generosity from their previous donors to help them reach their fundraising goal.

Through direct mail and print ads we distilled their message down to one powerful word. It was the motivation needed for Fresh Start to meet their goals and continue to provide crucial aid to the women they serve.