Famed fashion designer Vera Wang designed a luxurious line of mattresses for Serta aimed at newly weds. A beautiful print ad and TV spot featured a romantic couple compelled to stay in bed all day.

Vera Wang insisted on using the same couple in both ads and having the spot culminate with the classic "wedding cake" pose. As usual, Vera was right. It was an absolute privilege and honor to work with with a creative power-house like Vera Wang. She even did the VO at the end of the spot. The commercial also featured an incredible sound track by Austin based indie artist Kat Edmonson. The track is called "Lucky."